My guess: might have something to do with this:As many of you I was 100% sure that didn’t work out at all, James Duigan is quite known and I’m sure he is a pro at his job but... I wonder how it’s possible to be on such a strict regimen and still manage to look that soft and chubby. Wow.
The minute you begin to weigh your food, count your kilojoules or beat yourself up for going out for dinner, it's over,' James said.
'"What you resist, persists". So, rather than fighting against your cravings and making it a battle, simply let it go.