Because Vogue have launched a "healthy model" initiative to counter the shockingly malnourished, suffering, underweight models we see exploited across our pages. :violin:
http://living.msn.com/style-beauty/simply-chic-blog-post/?post=969435e0-46d9-4d37-9f70-6352c6690e10
And, of course, being big and curvy can, too, be beautiful! So, we'd better market to that average woman and let them have that little halo of "feminist" "non-body-hating" superiority around them as they peruse the spread of an equally - if not more - unhealthy woman who is just as - if not more - airbrushed and photoshopped and edited than her thinner counterparts!
Body acceptance and feminism - ur doin it wrong