The site focuses on beauty "from the inside", meaning inside the fashion industry. They interview (and photograph) editors, stylists, models, and break down their beauty routines and all of the products they use on a daily basis. It also takes a look at the different hair and makeup products being used backstage and on the runway. I'm so hooked on this site, I love it. I have honestly bookmarked 12 new products that I need to buy NOW. The editor (Emily Weiss) has a very quirky style of writing... it's fun to read and very relatable. Check it out!