http://www.filmsforaction.org/watch/the_codes_of_gender_2009/#.UX3y6ZcGp3w.facebook This documentary is similar to Dreamworlds- if any of you have seen it. It analyzes advertising and other cultural images from a gendered perspective, and it also kind of gives a brief run-down of basic gender theory. I thought some of you would be interested in watching it, since we have both self-identified feminists and women involved in fashion/advertising in this community. Personally, I thought it did a good job of making some deeply-held cultural ideals explicit. I definitely agree with the speaker's analysis of the construction of femininity in advertising.... although I'm guilty of buying into the feminine ideal.