B
birkinbangs
Guest
I saw a link to this on FB earlier:
miss-skinny.se
It's a Swedish store (not open yet) that will only carry a size 32. The FB ad had the slogan "Do you fit in?" and of course all the comments are negative: "I want to look like a human, not a skeleton!" etc... and a lot of people think it's a joke/stunt/first part of some health campaign (?). I think the marketing is a bit misguided (esp for Sweden, which is a very PC place and where the American Apparel stores have been vandalised a lot in recent months, for example), but it's hard to find such small sizes here. Vanity sizing is insane. It makes me wonder if the 32 will even be truly x-small, or if there'd be a lot of people who could "fit in" anyway
miss-skinny.se
It's a Swedish store (not open yet) that will only carry a size 32. The FB ad had the slogan "Do you fit in?" and of course all the comments are negative: "I want to look like a human, not a skeleton!" etc... and a lot of people think it's a joke/stunt/first part of some health campaign (?). I think the marketing is a bit misguided (esp for Sweden, which is a very PC place and where the American Apparel stores have been vandalised a lot in recent months, for example), but it's hard to find such small sizes here. Vanity sizing is insane. It makes me wonder if the 32 will even be truly x-small, or if there'd be a lot of people who could "fit in" anyway
