Lanvin F/W 2012 Campaign


Super Star
May 11, 2012
“Alber Elbaz is keeping it real for Lanvin’s fall advertising campaign. Rather than models of the moment, Elbaz went for real women and men, ranging in age from 18 to 80.
The human panorama, captured by photographer Steven Meisel in New York, ranges from regal to punkish — and there’s even a fluffy white pooch amid a jumble of shoes and handbags strewn about an apartmentlike setting. Creative direction was by Ronnie Cooke Newhouse and Stephen Wolstenholme of House + Holme.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”

What are your thoughts on the use of regular men and women for this campaign? What are your thoughts on the campaign itself?

(The girl in the red is a model btw.)


Their approach is quite... unique. Not my favorite but points for the originality. I like the silhouettes overall but it seems to lack that "sparkle" that makes a collection truly memorable.