So apparently Protein world is some protein powder company in the UK, and recently they posted adverts everywhere that looked like this:
This apparently outraged a lot of women because everyone is beautiful and every body should be able to go to the beach and la la la
A bunch of signs were graffitied to read more feminist friendly slogans and they even started a petition to have the posters taken down
I think most businesses would respond alà Victoria's Secret with the "perfect body" campaign fiasco - which was promptly changed to "a body for every body" because fatties didn't like the implication of a model body being 'perfect'
Protein World took a different angle and defended their anti-fat stance with some great tweets and pics like this:
Lololololololol
But what do you think? At first look I thought this was a disastrous business strategy, but on second thoughts... They are a business that capitalises on people wanting to be skinny so fat shaming is almost a good thing for them. But they are possibly offended a huge number of potential customers
Interesting and vibrant angle for advertising.
I do at least like that they didn't back down!!!
This apparently outraged a lot of women because everyone is beautiful and every body should be able to go to the beach and la la la
A bunch of signs were graffitied to read more feminist friendly slogans and they even started a petition to have the posters taken down
I think most businesses would respond alà Victoria's Secret with the "perfect body" campaign fiasco - which was promptly changed to "a body for every body" because fatties didn't like the implication of a model body being 'perfect'
Protein World took a different angle and defended their anti-fat stance with some great tweets and pics like this:
Lololololololol
But what do you think? At first look I thought this was a disastrous business strategy, but on second thoughts... They are a business that capitalises on people wanting to be skinny so fat shaming is almost a good thing for them. But they are possibly offended a huge number of potential customers
Interesting and vibrant angle for advertising.
I do at least like that they didn't back down!!!