https://www.asa.org.uk/Rulings/Adju...-Laurent-SAS/SHP_ADJ_292161.aspx#.VW98BGTBwXD http://www.eonline.com/news/662784/...ght-model-with-visible-rib-cage-get-the-scoop I find this outrageous! The ASA: "We therefore considered that the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible." - so please tell me, what skills do you have that you can tell a model is unhealthily underweight but just looking at an image? There's Photoshop, lighting, "sucking it in", and of course posing, all things that can make a model look skinnier. And are these people at the ASA doctors? It's ridiculous that this organization is determining what is "unhealthily underweight" ... what about unhealthily OVERWEIGHT??? So sad.