She's totally Kendall 2.0. Just with an inferior face, inferior body, inferior runway bookings, inferior HF jobs, and now a contract for an inferior make-up company
"Just before New Year’s Day, Gigi Hadid received an extraordinary gift. While on a routine
visit
to her agency, IMG, the up-and-coming model’s agent handed her a present to unwrap. Inside the box was a contract finalizing Hadid’s role as the newest face of Maybelline.
Recalling the moment over the phone to Vogue yesterday, her excitement was palpable. After all, signing with the iconic American beauty house represents a
career milestone for the 19-year-old Californian—but it also brings her full circle. “In middle school, I wasn’t allowed to wear makeup,” she explains, “I secretly bought Maybelline’s SuperStay 24HR concealer at
CVS. I thought it was the coolest thing in the world.” So cool, in fact, that she still keeps a bottle in her bag to this day.
Starting this morning, she’ll have access to more than just concealer: Hadid, who kicked off her career as a Guess Kids model at age two, has soaked up a lifetime of beauty advice on set—and she’s ready to put it to good use with the company’s vibrant arsenal of high-impact eye shadows and lipsticks, as well as its skin-warming bronzers and lash-lengthening mascaras. In an effort to shake up her routine every few months, she says, “I pay attention to how every makeup artist does everything.” For example, after noticing how a wash of nude eye shadow made her eyes appear more
open and their green color pop, she recently incorporated the technique into her own repertoire, mimicking the shape (“more round than winged”) and the brushes used to get the look. “You have to try different things to see what you like best.
Luckily for Hadid, the
fun is just beginning: The model—who has already walked the Chanel runway, starred in the Pirelli Calendar, and played a pivotal role in the re-creation of one memorable Vogue cover—will debut her first Maybelline ad this October. Not that you’ll have to wait that long to see her in action. We predict she will be sharing every beauty adventure on Instagram with her 1.5 million followers—meaning your feed is about to get that much more colorful."
vogue.com
